A shopper who reaches your checkout has already decided to buy. The payment step is where you either complete that sale or lose it. Offering the payment methods your customers trust — and making checkout quick — is one of the easiest ways to get more orders.
UPI: fast and familiar
UPI is the everyday way many Indians pay. It is quick, works from any UPI app and does not need card details. For most small stores, UPI should be switched on from day one.
Debit and credit cards
Cards matter for customers who prefer to pay on credit, collect card rewards or are buying higher-value items. Offering cards also makes your store feel more established to first-time visitors.
Wallets
Some shoppers keep a balance in a digital wallet and prefer to use it. Accepting wallets removes one more reason to abandon the cart.
Cash on delivery (COD)
COD is still important for first-time buyers who do not yet trust a new store, and for customers who are not comfortable paying online. The trade-off is risk: some COD orders are refused at the door, which costs you shipping both ways. To reduce that risk:
- Confirm COD orders by phone or WhatsApp before you ship.
- Consider limiting COD to certain order values or delivery areas.
- Encourage prepaid orders with a small discount or free shipping. Clear product listings also reduce refused deliveries.
Make checkout feel safe
Trust is what gets a new customer through checkout — and a big part of reducing shopping cart abandonment. A few simple things help:
- Secure, encrypted checkout. Customers should never be asked to share payment details over chat.
- Clear total price. Show product price, delivery charges and any taxes before payment — surprise charges are a common reason people abandon carts.
- Visible policies. Make your return, refund and delivery policies easy to find.
- Real contact details. A phone number or email reassures buyers that a real business is behind the store.
Track every order after payment
Getting paid is only half the job. Keep each order moving from placed to packed, shipped and delivered, and tell customers where their parcel is. Fast updates turn first-time buyers into repeat customers. VizibixGo's order management dashboard tracks every order in one place.
So which options should you offer?
For most small sellers in India, the best starting mix is UPI + cards + COD, with wallets as a bonus. On VizibixGo, UPI, cards and COD are included on the Free Forever plan, so you can offer all of them from your first order.
Next, make sure people find your store: read 7 free ways to get your first customers online.
